A history of dedication

Located on La Cienega Boulevard, James Royce's newly rebuilt, stately showroom stand out with its curated selection of designer rugs. Offering an impressive fashion-forward collection of modern rugs, the brand focuses on rugs handwoven by artesian weavers and hard-to-find pieces that will add the ultimate layer of style and personality to your room. James Royce has been a designer's destination in West Hollywood for over 25 years. Today, his eclectic selection consists of exclusive, modern and contemporary rugs as well as ultra-fine quality traditional rugs and the latest trends such as Vintage and Moroccan rugs. With a lifelong passion for the rug industry and a detail-oriented personality, James is committed to satisfying the decoration needs of his international clients. "Always searching for new rugs, I travel to Morocco and India working directly with manufacturers for the latest designs and producing my own rug designs." Proudly serving rug enthusiasts, collectors and interior designers, James Royce is one of the finest luxury home décor destinations in West Hollywood.

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